Now, March didn’t only bring Spring into the country. No, it also marked the first race of the cycling season on Belgian soil. Coinciding with this event was the launch of yet another sports publication (I know, us sports/cycling fans are spoiled brats, that’s for sure): Titanen.
Titanen aims to bring us the stories of the present-day titans. We can find them in many fields and when thinking about cycling, I presume Fabian Cancellara is an obvious name to pop up. That’s how the first edition of Titanen is dedicated to Spartacus himself.
I browsed their website before the launch and was surprised to find a slightly different publication on the newsstands. It’s printed on a small newspaper format and it has that wonderful smell when you turn the pages. Something I truly miss when browsing the internet.
I spent one Sunday morning reading it and I would highly recommend it if you want to get to know Fabian a little better. It features a nice interview with him and the photography is top notch. There are quite a few contributions from people that I have been following for a while (online, that is), like Veerle Pieters. She provided a beautiful infographic about Fabian and even dedicated a blog post to the design process (which provides an equally interesting read).
With “De Ronde” and “Paris-Roubaix” approaching fast, this might be your one read before you watch Fabian giving ‘full gas’ on the cobble roads this season.
On Friday night I attended the official launch of the new Trek Factory Racing team. About 1200 fans, sponsors, Trek retailers and members of the press were in attendance at the special event held at the indoor velodrome in Roubaix. I think it comes as no surprise that they chose this location for their team presentation as their rider Fabian Cancellara secured his third victory of Paris-Roubaix less than a year ago near this venue.
The launch was a full-day event with a morning ride with fans and riders and the team presentation itself in the evening. Considering my legs, general condition and lack of bike, I opted for the evening presentation.
Heads up for Trek who are planning to build quite the fan empire with their newly launched fanclub (you can join for free here). I like how marketing has evolved and found its way into cycling. It gives fans the chance to participate in a beautiful story and I can only encourage that.
Now, time to look at my calendar and see where I can support these lovely Trek Factory Racing guys!